Reply To: iPhone Air: Apple’s Thinnest iPhone Yet Apple has officially unveiled the iPhone Air, a sleek new addition to the lineup that replaces the Plus model. With its ultra-thin profile and pro-grade performance, the iPhone Air marks…

[Superhands]

iPhone Air demand failed to meet Apple’s expectations and the company’s supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo.

Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued by the end of 2025.

 

According to Kuo, the ‌iPhone Air‌’s poor performance suggests that the iPhone 17 and 17 Pro models already “cover the majority of high-end user demand,” so there is little room for new market segments.

There have been multiple reports suggesting the ‌iPhone Air‌ has failed to catch on with consumers. Last week, Japan’s Mizuho Securities said that Apple would reduce iPhone Air production by a million units because of underwhelming sales performance, and earlier today, Nikkei said that there is “virtually no demand” for the ‌iPhone Air‌, and that Apple would “drastically” cut production.

 

https://www.macrumors.com/2025/10/22/iphone-air-supply-chain-cuts/

Interesting – I guess a premium priced phone with so many compromises for thinness just wasn’t going to catch on.  I’m surprised it even came out given Jonny Ive isn’t there anymore. He was responsible for removing all the ports on the Macbook Pro in favour of thinness which they ended up going back the other way on. Thought they would have learned the lesson.  Then again, I guess the iphone air is the precursor to the Foldable one due soon, probably with much of the technology from that.

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